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THREE / THE LABS

Here ideas
are put to the test.

THE LABS is our place to try, make mistakes, observe and improve. We share the process because learning from what we do helps us grow as people and professionals.

Omar Rincones working with Nika Media and the crew on a City Kia production

Omar Rincones’s experience working with Nika Media · City Kia

THE LABS / BLOG · SEASON 01

What’s on
our minds.

Three stories about beginning, looking again and making decisions. Enter the blog and choose what to read.

Enter the blog ↗
Crew on a City Kia production: Omar Rincones’s experience working with Nika Media.
Omar Rincones’s experience working with Nika Media

OUTSIDE THE FRAME

Before the piece,
there’s the set.

This photograph comes from my experience working with Nika Media. People, camera and lighting share the set: practical lessons I now bring to Focus Labs.

See Omar’s experience ↗
Visual explorations archive10 illustrations+

FOCUS LABS / VISUAL EXPLORATIONS

Ten ways of looking closer.

Our conceptual image archive: ideas about light, craft and possibility. These are editorial illustrations, not completed client projects.

01—10 / ARCHIVE

SCROLL TO EXPLORE ↔

The work continues
beyond this page.

Discover Focus Labs and follow the creative process on its channels.